PDF BookPublic Relations History From the 17th to the 20th Century The Antecedents (Routledge Communication Series)

Get Public Relations History From the 17th to the 20th Century The Antecedents (Routledge Communication Series)

Get Public Relations History From the 17th to the 20th Century The Antecedents (Routledge Communication Series)

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Book Details :
Published on: 1995-06-03
Released on: 1995-07-13
Original language: English

This important volume documents events and routines defined as public relations practice, and serves as a companion work to the author's The Unseen Power: Public Relations which tells the history of public relations as revealed in the work and personalities of the pioneer agencies. This history opens with the 17th Century efforts of land promoters and colonists to lure settlers from Europe -- mainly England -- to this primitive land along the Atlantic Coast. They used publicity, tracts, sermons, and letters to disseminate rosy, glowing accounts of life and opportunity in the new land. The volume closes with a description of the public relations efforts of colleges and other non-profit agencies in the late 19th and early 20th centuries, thus providing a bridge across the century line. This study of the origins of public relations provides helpful insight into its functions, its strengths and weaknesses, and its profound though often unseen impact on our society. Public relations or its equivalents -- propaganda, publicity, public information -- began when mankind started to live together in tribal camps where one's survival depended upon others of the tribe. To function, civilization requires communication, conciliation, consensus, and cooperation -- the bedrock fundamentals of the public relations function. This volume is filled with robust public struggles -- the struggles of which history is made and a nation built: * the work of the Revolutionaries, led by the indomitable Sam Adams, to bring on the War of Independence that gave birth to a New Nation; * the propaganda of Alexander Hamilton, James Madison, and John Jay in the Federalist papers to win ratification of the U.S. Constitution -- prevailing against the propaganda of the AntiFederalists led by Richard Henry Lee; * the battle between the forces of President Andrew Jackson, led by Amos Kendall, and those of Nicholas Biddle and his Bank of the United States which presaged corporate versus government campaigns common today: * the classic presidential campaign of 1896 which pitted pro-Big Business candidate William McKinley against the Populist orator of the Platte, William Jennings Bryan. This book details the antecedents of today's flourishing, influential vocation of public relations whose practitioners -- some 150,000 professionals -- make their case for their clients or their employers in the highly competitive public opinion marketplace. Hannah Arendt [ Internet Encyclopedia of Philosophy ] Hannah Arendt is a twentieth century political philosopher whose writings do not easily come together into a systematic philosophy that expounds and expands upon a ... Italy facts information pictures Encyclopedia.com ... After the fall of the Roman Empire and the reorganization of the peninsula from the 6th to the 13th century Italy suffered a variety of invaders and rulers: the ... economics facts information pictures Encyclopedia.com ... Economics. The methodology of economics. The functions of an economic system. Money income and the price level. Subfields of economics. Organization and growth of ... History of Western Philosophy - Journey in Being Possibilities for a third edition. Integrate with History. Show the evolution of thought. The latest thought is not always the peak of thought; it may be concerned ... History of Scotland - Wikipedia The History of Scotland is known to have begun by the end of the last glacial period (in the paleolithic) roughly 10000 years ago. Prehistoric Scotland entered the ... Portolan charts - Bibliography and references - Map History Update note 22 September 2016 I wrote above five years ago that 'it would be marvellous to have a complete bibliography of the subject.' Well it seems we now ... Chapter One: - Covenant University Chapter One . Introduction ... policy during that epochal period of its international relations history. ... Seminar Series Department of International Relations ... Find a Supervisor /PhD Project - NUI Galway One of the most important parts of choosing a research programme is finding a supervisor who has relevant expertise in your area of interest. When you find a ... Some Literary Criticism quotes - University of Cambridge Purposes and Definitions of the Arts. Purposes. Poetry and other Arts " poetry is music set to words" Dennis O'Driscoll " One of [Donald Davie's favourite notions ... History of feminism - Wikipedia Albania; Australia; Bangladesh; Brazil; Canada; China; Republic of the Congo; Denmark; Egypt; Ethiopia; Finland; France; Germany; Ghana; Greece; Hong Kong; India ...
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